Back in 2012, Reda and his best friend started the project ‘THEDIFFERENCE’ as a collective to start sharing their skills as artists and get paid jobs from it.

In 2018 they decided transform it into a non-profit organisation to create a community of Belgian artists and build a space where they could work and exchange together.

At the same moment Reda decided to launch his first solo project named ‘BXCULTURE’. A streetwear brand introduced as a ‘Series’. With a new season every year and multiple episodes.

In 2021 he’s getting closer to that dream by opening the first THEDIFFERENCE STUDIO in Brussels.

In 2017 Marco joined the team as a musician, music producer, and cook.

Playing the guitar since the age of 10 Marco always dreamed of making music.

In 2020 he started a social food concept named ‘CAPASSEFLEX’ where he’ll be making cooking videos accompanied by good music.

In 2021 Hakim joined the team as a stylist, fashion advisor and event manager.

With a background as manager in store’s such as LOUBOUTIN, COS and ZARA he wanted to be more involved in the fashion industry and start as a freelance.

He decided to open his own store named ‘CLOTHING THEORY’ an online shop with ready-to-wear exclusively for women.